As the COVID pandemic continues to rage around the world, fueled partly by a more contagious variant and also by a strange Panglossian attitude among many regarding vaccinations and mask wearing, we think it's time to take stock in brand reputation. Have people’s attitudes towards their favorite brands changed during
Read MoreDate Archive / September 2021
Protecting Brand Reputation During COVID
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Do HCPs and Patients Believe Pharmaceutical Company Websites?
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According to a study by Pew Internet & American Life Project1, over 80% of online users (that’s 93 million Americans) use the web to search for health-related information. Most people prefer to use the Internet to answer their health-related questions and find healthcare providers. Physicians and other HCPs use the
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