Our client, from a large pharmaceutical company, wanted to identify internal communication gaps among partner teams and increase customer enrollment in a specialized support program. They needed a partner who could look at the big picture and bring a fresh perspective in order to identify opportunities to bridge the gaps between internal and external stakeholders.
Mota9 designed and moderated a two day focus group with internal stakeholders to identify communication gaps and opportunities for improvement. After quantitatively and qualitatively analyzing the results, Mota9 developed a three pronged strategy to address the communication challenges and increase program enrollment, and provided a roadmap to put those recommendations into action.
The strategy informed a complete refresh to the brand messaging and design, and served as a central focal point of the client’s future marketing strategy. Mota9 and the client continue to work closely together to create new assets in support of the brand refresh and monitor the projects success in support of the company’s organizational goals.