One of the ways we stay inspired is by quenching our thirst for knowledge with a great book. We’re also big sharers - in fact, one of the most common group messages types around here is a blurb about an awesome new book someone is reading and wants to share
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Badass Biz Books
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9 Ways To Show Your Customers Some Love
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When it comes to your customers, a little bit of love goes a long way. A recent study shows that 86% of customers will pay more for a better customer experience. Check out our list of 9 ways to show your customers some love and keep them coming back for
Read MorePassion Play: The Modern Rules of Branding
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Apple. Harley Davidson. Patagonia. What do these three brands have in common? Their customers love them. Not just love them, but looove them. This is a stand-in-line-for-12-hours-for-the-latest-product type of love. A brand-your-body-with-a-logo type of love. A this-label-represents-who-I-am-as-a-person type love. These are passion brands. Brands whose connection with consumers are so
Read MoreWhat Social Media Channels Are Best For Your Business?
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IF YOUR BUSINESS ISN’T ON SOCIAL MEDIA YET, YOU’RE MISSING OUT. Twenty eight percent of the population worldwide is active on social media. In the United States that number jumps to 81% – more than three quarters of the whole country! Unless your target market is technophobes, your business needs
Read MoreMarketing Myth To Marketing Legend
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Marketing has kind of a bad wrap. When organizational leaders think of where their revenue is coming from marketing isn't always top of mind. Despite significant evidence that buyer behaviors have changed, many organizations still hold on to dated beliefs about what marketing is and how it can contribute to
Read More9 Ways To Increase Your Productivity This Year
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We’re halfway through spring, and if you’re anything like me, you’re just killing your New Year’s resolution goals. Just kidding. Me and 80% of other resolution makers gave up sometime around February. But that doesn’t mean we have to wait until January 1st to start over again. With spring comes
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