Tag / AirBnB

February 7, 2018

Passion Play: The Modern Rules of Branding

Apple. Harley Davidson. Patagonia. What do these three brands have in common? Their customers love them. Not just love them, but looove them. This is a stand-in-line-for-12-hours-for-the-latest-product type of love. A brand-your-body-with-a-logo type of love. A this-label-represents-who-I-am-as-a-person type love. These are passion brands. Brands whose connection with consumers are so

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