The Juice Blog Fresh-Squeezed Inspiration & News
Sep 10, 2021

Protecting Brand Reputation During COVID

As the COVID pandemic continues to rage around the world, fueled partly by a more contagious variant and also by a strange Panglossian attitude among many regarding vaccinations and mask wearing, we think it's time to take stock in brand reputation. Have people’s attitudes towards their favorite brands changed during

Read More
Sep 03, 2021

Do HCPs and Patients Believe Pharmaceutical Company Websites?

According to a study by Pew Internet & American Life Project1, over 80% of online users (that’s 93 million Americans) use the web to search for health-related information. Most people prefer to use the Internet to answer their health-related questions and find healthcare providers. Physicians and other HCPs use the

Read More
Apr 14, 2021

Telemedicine in the Time of COVID

The COVID-19 pandemic has altered just about everything we do: working, learning, shopping,  interacting with others, etc. But possibly nothing we do has been so widely impacted as the way a patient interacts with their doctor. Both patients and healthcare workers (HCPs) face new challenges, even one year into the

Read More
Mar 24, 2021

The New Normal for Pharma and HCP Interactions

In the ever-evolving nature of pharmaceutical detailing, evolution just got put on steroids. Not that long ago a sales rep went into a doctor’s office with a pitch, a boring visual sales aid, and some samples.  But as doctors became more and more strapped for time, they gave sales reps

Read More

Blog Archives

May 29, 2020

Think Like Steve Jobs: How Design Thinking Leads to Creativity

Design thinking is all about being solution-oriented. As a rule, it is iterative, never stagnant, and continuously looking forward to predict what's...

Read More
May 29, 2020

8 Innovative Design Responses to the Coronavirus

Good design is all about recognizing a challenge and solving it for it. In the times of COVID-19 solution-oriented thinking is critical...

Read More
May 29, 2020

How Digitizing Healthcare can Transform the Patient Experience

Biopharma and medtech continue to become increasingly patient centric. What is the opportunity for the industry to leverage data and digital solutions...

Read More
May 18, 2020

Brand Marketing Through the Coronavirus Crisis

In times of crisis, it may be hard for marketers to know where to begin. In just a few short weeks, people...

Read More
May 18, 2020

Welcome to The Juice

Now more than ever, we are tasked with connecting virtually and keeping our drive and passion alive.

Read More
Mar 31, 2020

Design Thinking: 9 Ways to Get Started.

Giving the customer what they want is easier said than done. Customers are people, after all, and there isn’t always a logical...

Read More
Sep 28, 2018

The Download on Podcasts

Here at Mota9, we believe in the power of story. In today’s crazy world, so much can change overnight; listening to podcasts...

Read More
Mar 08, 2018

Women Who Rock

March is Women’s History Month and during this month, legendary names such as Eleanor Roosevelt, Rosa Parks, and Amelia Earhart are often...

Read More
Mar 02, 2018

Badass Biz Books

One of the ways we stay inspired is by quenching our thirst for knowledge with a great book. We’re also big sharers...

Read More