Fresh-Squeezed Inspiration & News
Protecting Brand Reputation During COVID
As the COVID pandemic continues to rage around the world, fueled partly by a more contagious variant and also by a strange Panglossian attitude among many regarding vaccinations and mask wearing, we think it's time to take stock in brand reputation. Have people’s attitudes towards their favorite brands changed during
Read MoreDo HCPs and Patients Believe Pharmaceutical Company Websites?
According to a study by Pew Internet & American Life Project1, over 80% of online users (that’s 93 million Americans) use the web to search for health-related information. Most people prefer to use the Internet to answer their health-related questions and find healthcare providers. Physicians and other HCPs use the
Read MoreTelemedicine in the Time of COVID
The COVID-19 pandemic has altered just about everything we do: working, learning, shopping, interacting with others, etc. But possibly nothing we do has been so widely impacted as the way a patient interacts with their doctor. Both patients and healthcare workers (HCPs) face new challenges, even one year into the
Read MoreThe New Normal for Pharma and HCP Interactions
In the ever-evolving nature of pharmaceutical detailing, evolution just got put on steroids. Not that long ago a sales rep went into a doctor’s office with a pitch, a boring visual sales aid, and some samples. But as doctors became more and more strapped for time, they gave sales reps
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Blog Archives
Think Like Steve Jobs: How Design Thinking Leads to Creativity
Design thinking is all about being solution-oriented. As a rule, it is iterative, never stagnant, and continuously looking forward to predict what's...
Read More8 Innovative Design Responses to the Coronavirus
Good design is all about recognizing a challenge and solving it for it. In the times of COVID-19 solution-oriented thinking is critical...
Read MoreHow Digitizing Healthcare can Transform the Patient Experience
Biopharma and medtech continue to become increasingly patient centric. What is the opportunity for the industry to leverage data and digital solutions...
Read MoreBrand Marketing Through the Coronavirus Crisis
In times of crisis, it may be hard for marketers to know where to begin. In just a few short weeks, people...
Read MoreWelcome to The Juice
Now more than ever, we are tasked with connecting virtually and keeping our drive and passion alive.
Read MoreDesign Thinking: 9 Ways to Get Started.
Giving the customer what they want is easier said than done. Customers are people, after all, and there isn’t always a logical...
Read MoreThe Download on Podcasts
Here at Mota9, we believe in the power of story. In today’s crazy world, so much can change overnight; listening to podcasts...
Read MoreWomen Who Rock
March is Women’s History Month and during this month, legendary names such as Eleanor Roosevelt, Rosa Parks, and Amelia Earhart are often...
Read MoreBadass Biz Books
One of the ways we stay inspired is by quenching our thirst for knowledge with a great book. We’re also big sharers...
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