Consumer

July 2, 2020

We Dig Fruit Trees

PROJECT: Bringing the brand mission to life. OVERVIEW: In addition to being America’s #1 Gummy, Vitafusion has a wonderful partnership with The Fruit Tree Planting Foundation to plant 200,000 fruit trees in underserved communities by 2020; a mission Mota9 is proud to get behind. The Fruit Tree mission is core

Read More
June 1, 2020

Trojan Hits the Spot

PROJECT: Trojan’s new line of condoms target pleasure. Develop ownable, benefit-driven packaging graphics that communicate the targeted pleasure of Trojan’s new line of condoms. OVERVIEW: The Trojan innovation team was looking to test a range of concepts geared towards millennial men aged. The team partnered with Mota9 to conduct a

Read More

Just the Essentials

PROJECT: Arm & Hammer Essentials freshens up and wins on shelf OVERVIEW: Arm & Hammer came to Mota9 to put a fresh pep in the step of their Essentials deodorant line packaging. In search of a more modernized, natural and premium look they also wanted to communicate an elevated experience

Read More
July 29, 2020

Bringing a Twist to Kids Vitamins

PROJECT: Helped Lil Critters ideate new innovative concepts and packaging to bring a novelty kids vitamin sku to the market. OVERVIEW: Mota9 worked with the Lil Critters innovation and R&D teams to develop concepts, product name, packaging design and gummy forms to submit into consumer testing. Alongside other concepts tested,

Read More
June 1, 2020

Laundry Made Clean & Simple

PROJECT: Arm & Hammer detergent launches a stripped back formula that delivers a deep clean OVERVIEW: Church & Dwight’s flagship brand Arm & Hammer partnered with Mota9 to design packaging for its new detergent, positioned as a powerful yet gentle formula for all clothing types. Dubbed the “Runway” project internally,

Read More
July 13, 2020

Powerful Clean, Smart Value

PROJECT: Develop digital display banners and smart commerce items (GIFs) for Arm & Hammer’s social platforms, including Facebook, Instagram and more. OVERVIEW: In efforts to promote Arm & Hammer’s new 5-in-1 Power Paks— which Mota9 also designed the packaging for— we created digital ads/assets in a range of sizes and

Read More
June 1, 2020

Take it to the Edge

PROJECT: Trojan brings a thrilling experience for Millennial consumers to market. OVERVIEW: Trojan came to Mota9 to explore a range of new condom concepts to test with Millennial consumers who were looking for something new and different from traditional condoms. The winning concept brought new sensations to the experience with

Read More

Good for You. Good for the Earth.

PROJECT: Vitafusion goes green. OVERVIEW: The Vitafusion team partnered with Mota9 to help develop a new sub-brand for a new line of natural vitamins for an exclusive line for Whole Foods and holistic vitamin shops. To define the positioning for this new sub-brand, Mota9 undertook an extensive process including market

Read More

A Fresh Look for Kids

PROJECT: Reposition a trusted brand to tap into what parent’s trust and kids love OVERVIEW: The Orajel Non-Fluoride Kids brand team came to Mota9 having recognized that there was a growing trend in their consumer base of green/organic/natural shoppers who were looking for less ingredients in their products. With that

Read More

Brighter Whites & Darker Darks

PROJECT: Bringing fresh innovation to fan favorite OxiClean OVERVIEW: Everyone knows and loves Oxiclean for its stain fighting brilliance so when they wanted to add a new element of clean to their product portfolio we were pumped to take on the challenge. Mota9 partnered with the OxiClean Innovation team to

Read More

Bringing CBD to Mass Market

PROJECT: Category leader in innovation brings CBD to the masses OVERVIEW: Vitafusion, America’s #1 Gummy Vitamin brand, identified the market demand for CBD infused products. True to its category leadership, the team was excited to be the first household brand to bring a CBD gummy vitamin to the mass market.

Read More

The Better Brush

PROJECT: Taking Arm & Hammer Spinbrush to the next level OVERVIEW: Looking to bring a fresh and unified look to their toothbrush line, Arm & Hammer Spinbrush partnered up with Mota9 to redesign their packaging and strengthen their impact on shelf. Identifying the opportunity to elevate the brand into a

Read More

Power Out Tough Stains

PROJECT: Maxforce gets a more powerful and premium look on shelf. OVERVIEW: OxiClean wanted to refresh the packaging graphics for their MaxForce Spray, Gel & and Pump. They came to Mota9 in search of a new design that would look premium and unified on shelf, while also standing out against

Read More

Kids Bee Healthy

PROJECT: Created a design for a new naturally sweetened kids vitamin for Lil Critters that offered parents a healthier choice for their kids. OVERVIEW: Working to introduce a new, healthier gummy vitamin to the category, Lil Critters innovation team partnered with Mota9 to develop a packaging design for their new

Read More

Outsmart Your Cold Sore

PROJECT: Orajel’s cold sore line refreshes its look OVERVIEW: Orajel, widely known as the #1 Oral Pain Reliever Brand, sought out Mota9 to give their Cold Sore products a fresh, new look. Using a bright red and silver color scheme and communication architecture, the product showcases its fast, reliable, pain

Read More
July 13, 2020

Deliciously Organic

PROJECT: Leveraging the brand equity of America’s #1 Gummy Vitamin Brand, vitafusion and Mota9 teamed up to design a line of organic gummy vitamins. OVERVIEW: Exploring a range from closer in to further out from the masterbrand, Mota9 created a new design for Vitafusion Organic that feels premium and natural,

Read More

Freshness That Lasts

PROJECT: Arm & Hammer Scent Boosters get a design boost. OVERVIEW: The Scent Boosters team came to Mota9 to refresh its package design. Our team conducted a thorough design and positioning exploratory and to optimize the Clean Scentsations packaging. To achieve our objective, we decreased the dominance of the product’s

Read More