Healthcare

May 8, 2020

Humanizing the Patient Journey

PROJECT: A state of the art bladder cancer technology lacked marketplace clarity and needed to boost awareness among patients, doctors and investors for adoption growth OVERVIEW: Humanize the patient journey by utilizing real patient stories in compelling visual content for digital and mobile distribution. Generate patient demand for this treatment.

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May 18, 2020

Monitoring Patient Treatment

PROJECT: Urologist staff was challenged with managing patient timelines during a time sensitive medical instillation for bladder cancer treatment that impacted patient flow and the business model OVERVIEW: Develop a tool to reduce friction and support nursing staff to maintain and effectively increase volume of patients. Developed a digital workflow

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Market Access on Pointe

PROJECT: A successful market access firm wanted to celebrate its 10-year anniversary by enhancing its brand identity, messaging and assets OVERVIEW: An in-depth brand exploratory with key stakeholders to extract key brand insights, aspirations and opportunities. Modernize brand identity and increase brand awareness through website redesign and supporting marketing materials.

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