Brighter Whites & Darker Darks

OxiClean

White Revive & Dark Protect

PROJECT:
Bringing fresh innovation to fan favorite OxiClean

OVERVIEW:
Everyone knows and loves Oxiclean for its stain fighting brilliance so when they wanted to add a new element of clean to their product portfolio we were pumped to take on the challenge. Mota9 partnered with the OxiClean Innovation team to explore names, claims and designs for their new color-safe bleach alternative that would also whiten and brighten. Together, we developed Oxiclean’s first White Revive product and it’s been killing it in the marketplace since launch. To build on the success of White Revive, Oxiclean reenlisted Mota9 to create a new line extension that darkens and preserves fabrics. These new and innovative brands from this tried and trusted household brand are popping on shelf and online, bringing a more modern, sleek look to the family favorite.

Services:
Package Design
Illustration
Design Adaptation
Product Naming
Claim Development
Style Guide

PROJECT:
Bringing fresh innovation to fan favorite OxiClean

OVERVIEW:
Everyone knows and loves Oxiclean for its stain fighting brilliance so when they wanted to add a new element of clean to their product portfolio we were pumped to take on the challenge. Mota9 partnered with the OxiClean Innovation team to explore names, claims and designs for their new color-safe bleach alternative that would also whiten and brighten. Together, we developed Oxiclean’s first White Revive product and it’s been killing it in the marketplace since launch. To build on the success of White Revive, Oxiclean reenlisted Mota9 to create a new line extension that darkens and preserves fabrics. These new and innovative brands from this tried and trusted household brand are popping on shelf and online, bringing a more modern, sleek look to the family favorite.

Services:
Package Design
Illustration
Design Adaptation
Product Naming
Claim Development
Style Guide