Bringing a Twist to Kids Vitamins

L’il Critters

Twisted Fruits

PROJECT:
Helped Lil Critters ideate new innovative concepts and packaging to bring a novelty kids vitamin sku to the market.

OVERVIEW:
Mota9 worked with the Lil Critters innovation and R&D teams to develop concepts, product name, packaging design and gummy forms to submit into consumer testing. Alongside other concepts tested, Twisted Fruits rose to the top. Mota9 worked closely with the brand to build the Twisted Fruits story and created the design that launched as the final packaging. Twisted Fruits is sold on shelves and in-stores offering kids a fun way to vitamin and parents a vitamin brand they can trust.

Services:
Concept Ideation
Product Name & Flavor Exploration
Packaging Copywriting
Gummy Form Illustrations
Package Line Design

PROJECT:
Helped Lil Critters ideate new innovative concepts and packaging to bring a novelty kids vitamin sku to the market.

OVERVIEW:
Mota9 worked with the Lil Critters innovation and R&D teams to develop concepts, product name, packaging design and gummy forms to submit into consumer testing. Alongside other concepts tested, Twisted Fruits rose to the top. Mota9 worked closely with the brand to build the Twisted Fruits story and created the design that launched as the final packaging. Twisted Fruits is sold on shelves and in-stores offering kids a fun way to vitamin and parents a vitamin brand they can trust.

Services:
Concept Ideation
Product Name & Flavor Exploration
Packaging Copywriting
Gummy Form Illustrations
Package Line Design