Bringing CBD to Mass Market

Vitafusion

CBD

PROJECT:
Category leader in innovation brings CBD to the masses

OVERVIEW:
Vitafusion, America’s #1 Gummy Vitamin brand, identified the market demand for CBD infused products. True to its category leadership, the team was excited to be the first household brand to bring a CBD gummy vitamin to the mass market. Seizing on the gap in the market, Vitafusion partnered with Mota9 to develop a unique line for the CBD line that stood out on shelf while staying true to its Vitafusion brand equity. The new design nodded to the key ingredient with a hemp inspired pattern, while delivering the delicious, efficacious and natural look and feel that Vitafusion is known for.

Services:
Sub-brand development
Package design
Design adaptation
Illustration

PROJECT:
Category leader in innovation brings CBD to the masses

OVERVIEW:
Vitafusion, America’s #1 Gummy Vitamin brand, identified the market demand for CBD infused products. True to its category leadership, the team was excited to be the first household brand to bring a CBD gummy vitamin to the mass market. Seizing on the gap in the market, Vitafusion partnered with Mota9 to develop a unique line for the CBD line that stood out on shelf while staying true to its Vitafusion brand equity. The new design nodded to the key ingredient with a hemp inspired pattern, while delivering the delicious, efficacious and natural look and feel that Vitafusion is known for.

Services:
Sub-brand development
Package design
Design adaptation
Illustration