Deliciously Organic

Vitafusion

Organic

PROJECT:
Leveraging the brand equity of America’s #1 Gummy Vitamin Brand, vitafusion and Mota9 teamed up to design a line of organic gummy vitamins.

OVERVIEW:
Exploring a range from closer in to further out from the masterbrand, Mota9 created a new design for Vitafusion Organic that feels premium and natural, but still maintains some consistent brand elements to create cohesion on shelf. Inspired by other brands who debut an organic sku, we looked to target women who might be new to the organic supplements category, but ensured the designs still felt authentic to the delicious, fruit-forward vitafusion identity. The line also features a new jar-like structure that further differentiates from the base line.

Services:
Product Positioning
Package Design
Logo Development

PROJECT:
Leveraging the brand equity of America’s #1 Gummy Vitamin Brand, vitafusion and Mota9 teamed up to design a line of organic gummy vitamins.

OVERVIEW:
Exploring a range from closer in to further out from the masterbrand, Mota9 created a new design for Vitafusion Organic that feels premium and natural, but still maintains some consistent brand elements to create cohesion on shelf. Inspired by other brands who debut an organic sku, we looked to target women who might be new to the organic supplements category, but ensured the designs still felt authentic to the delicious, fruit-forward vitafusion identity. The line also features a new jar-like structure that further differentiates from the base line.

Services:
Product Positioning
Package Design
Logo Development