Freshness That Lasts

Arm & Hammer

Clean Scentsations

PROJECT:
Arm & Hammer Scent Boosters get a design boost.

OVERVIEW:
The Scent Boosters team came to Mota9 to refresh its package design. Our team conducted a thorough design and positioning exploratory and to optimize the Clean Scentsations packaging. To achieve our objective, we decreased the dominance of the product’s “natural” visual elements and tapped into Arm & Hammer’s brand equity by highlighting the deodorizing power of baking soda. Building on consumer insights for the updated line, an additional consumer-favorite SKU for the Odor Blasters variant was also added to the line. Ultimately, the new design delivered on a simplified and light crisp scent and Arm & Hammer Scent Booster gross sales and consumption went up significantly becoming Arm& Hammer’s highest performing package redesign of all time!

Services:
Package Design
Logo Development
Line Adaptation

PROJECT:
Arm & Hammer Scent Boosters get a design boost.

OVERVIEW:
The Scent Boosters team came to Mota9 to refresh its package design. Our team conducted a thorough design and positioning exploratory and to optimize the Clean Scentsations packaging. To achieve our objective, we decreased the dominance of the product’s “natural” visual elements and tapped into Arm & Hammer’s brand equity by highlighting the deodorizing power of baking soda. Building on consumer insights for the updated line, an additional consumer-favorite SKU for the Odor Blasters variant was also added to the line. Ultimately, the new design delivered on a simplified and light crisp scent and Arm & Hammer Scent Booster gross sales and consumption went up significantly becoming Arm& Hammer’s highest performing package redesign of all time!

Services:
Package Design
Logo Development
Line Adaptation