Good for You. Good for the Earth.

Vitafusion

Goodness

PROJECT:
Vitafusion goes green.

OVERVIEW:
The Vitafusion team partnered with Mota9 to help develop a new sub-brand for a new line of natural vitamins for an exclusive line for Whole Foods and holistic vitamin shops. To define the positioning for this new sub-brand, Mota9 undertook an extensive process including market demographic, competitive, and industry research inside and outside of the naturals category. Guided by the insights from our research, the Mota9 team identified opportunities to develop a unique selling proposition centered around Vitafusion’s commitment to sustainability. The story, package design, and marketing messages centered on the connection between the consumer and the carbon footprint of the product. This created a socially responsible story and feel-good purchasing decision for the consumer who can do good for their body and good for the Earth with their purchase of Vitafusion Goodness. The strategic positioning, naming and impactful visuals succeed in differentiating Vitafusion from its competitors in the natural space and served as a key point of difference to influence consumers at shelf.

Services:
Naturals Category Market Research
Brand Essence Development
Naming Exploratory & Trademarking Research
Packaging & Positioning Research
Adcept Concept Development & Copywriting
Design Development
Final Sub-Brand Delivery For Market Testing
Final design refinement for on-shelf launch

PROJECT:
Vitafusion goes green.

OVERVIEW:
The Vitafusion team partnered with Mota9 to help develop a new sub-brand for a new line of natural vitamins for an exclusive line for Whole Foods and holistic vitamin shops. To define the positioning for this new sub-brand, Mota9 undertook an extensive process including market demographic, competitive, and industry research inside and outside of the naturals category. Guided by the insights from our research, the Mota9 team identified opportunities to develop a unique selling proposition centered around Vitafusion’s commitment to sustainability. The story, package design, and marketing messages centered on the connection between the consumer and the carbon footprint of the product. This created a socially responsible story and feel-good purchasing decision for the consumer who can do good for their body and good for the Earth with their purchase of Vitafusion Goodness. The strategic positioning, naming and impactful visuals succeed in differentiating Vitafusion from its competitors in the natural space and served as a key point of difference to influence consumers at shelf.

Services:
Naturals Category Market Research
Brand Essence Development
Naming Exploratory & Trademarking Research
Packaging & Positioning Research
Adcept Concept Development & Copywriting
Design Development
Final Sub-Brand Delivery For Market Testing
Final design refinement for on-shelf launch