Just the Essentials

Arm & Hammer

Essentials

PROJECT:
Arm & Hammer Essentials freshens up and wins on shelf

OVERVIEW:
Arm & Hammer came to Mota9 to put a fresh pep in the step of their Essentials deodorant line packaging. In search of a more modernized, natural and premium look they also wanted to communicate an elevated experience while maintaining their trusted Arm & Hammer heritage. Our team partnered with the brand team to develop a compelling brand promise story and brought it to life via new packaging graphics. The new design incorporated a new sub-brand logo, graphics, fragrance names and benefit claims that not only elevated the natural and premium positioning but also brought a new and fresh competition to a competitive market space. Since hitting shelves, the new and improved Essentials brand has continued to see incremental sales growth, achieved the #1 spot in natural deodorant unit shares.

Services:
Package design
Illustration
Copywriting
Logo development
Claim creation

PROJECT:
Arm & Hammer Essentials freshens up and wins on shelf

OVERVIEW:
Arm & Hammer came to Mota9 to put a fresh pep in the step of their Essentials deodorant line packaging. In search of a more modernized, natural and premium look they also wanted to communicate an elevated experience while maintaining their trusted Arm & Hammer heritage. Our team partnered with the brand team to develop a compelling brand promise story and brought it to life via new packaging graphics. The new design incorporated a new sub-brand logo, graphics, fragrance names and benefit claims that not only elevated the natural and premium positioning but also brought a new and fresh competition to a competitive market space. Since hitting shelves, the new and improved Essentials brand has continued to see incremental sales growth, achieved the #1 spot in natural deodorant unit shares.

Services:
Package design
Illustration
Copywriting
Logo development
Claim creation