Kids Bee Healthy

Vitafusion

Fruit n’ Honey

PROJECT:
Created a design for a new naturally sweetened kids vitamin for Lil Critters that offered parents a healthier choice for their kids.

OVERVIEW:
Working to introduce a new, healthier gummy vitamin to the category, Lil Critters innovation team partnered with Mota9 to develop a packaging design for their new “sweetened by honey” line. Through concept refinement, product name and design exploration, both teams worked together to develop a design for Fruit n’ Honey that brought the concept to life while staying true to the brand equity parents know and trust. The line was launched in retail stores and online and brings competition to the natural kids vitamins in the category.

Services:
Product Name Exploration
Packaging Copywriting
Design Illustration
Package Line Design

PROJECT:
Created a design for a new naturally sweetened kids vitamin for Lil Critters that offered parents a healthier choice for their kids.

OVERVIEW:
Working to introduce a new, healthier gummy vitamin to the category, Lil Critters innovation team partnered with Mota9 to develop a packaging design for their new “sweetened by honey” line. Through concept refinement, product name and design exploration, both teams worked together to develop a design for Fruit n’ Honey that brought the concept to life while staying true to the brand equity parents know and trust. The line was launched in retail stores and online and brings competition to the natural kids vitamins in the category.

Services:
Product Name Exploration
Packaging Copywriting
Design Illustration
Package Line Design