Laundry Made Clean & Simple

Clean & Simple

Laundry

PROJECT:
Arm & Hammer detergent launches a stripped back formula that delivers a deep clean

OVERVIEW:
Church & Dwight’s flagship brand Arm & Hammer partnered with Mota9 to design packaging for its new detergent, positioned as a powerful yet gentle formula for all clothing types. Dubbed the “Runway” project internally, the new product would fall on the highest part of the Arm & Hammer laundry spectrum as their most premium detergent offering.

From ideation to graphic execution, Mota9 played a key part in bringing to life Clean & Simple laundry detergent, which has been the brand’s biggest launch to date. Made with only 6 essential ingredients that don’t compromise on efficacy, the new product was designed to tap into consumer’s desire for simpler ingredients while delivering the hard-working Arm & Hammer detergent they expect.

Services:
Package Design
Product Positioning
Logo Development
Multi-SKU adaptation -or- Line Adaptation
Marketing Collateral For Product Promotion (might not want to include this)

PROJECT:
Arm & Hammer detergent launches a stripped back formula that delivers a deep clean

OVERVIEW:
Church & Dwight’s flagship brand Arm & Hammer partnered with Mota9 to design packaging for its new detergent, positioned as a powerful yet gentle formula for all clothing types. Dubbed the “Runway” project internally, the new product would fall on the highest part of the Arm & Hammer laundry spectrum as their most premium detergent offering.

From ideation to graphic execution, Mota9 played a key part in bringing to life Clean & Simple laundry detergent, which has been the brand’s biggest launch to date. Made with only 6 essential ingredients that don’t compromise on efficacy, the new product was designed to tap into consumer’s desire for simpler ingredients while delivering the hard-working Arm & Hammer detergent they expect.

Services:
Package Design
Product Positioning
Logo Development
Multi-SKU adaptation -or- Line Adaptation
Marketing Collateral For Product Promotion (might not want to include this)