Outsmart Your Cold Sore

Orajel

Coldsore

PROJECT:
Orajel’s cold sore line refreshes its look

OVERVIEW:
Orajel, widely known as the #1 Oral Pain Reliever Brand, sought out Mota9 to give their Cold Sore products a fresh, new look. Using a bright red and silver color scheme and communication architecture, the product showcases its fast, reliable, pain relief. To compete with dominating brands in the category the new designs are eye-catching and own a new color in the category that feels impactful and powerful where the most important time of a consumers’ purchase decision is made— at shelf. In addition to the package design, Mota9 created a variety of print and digital marketing assets to support the launch of the new look and to promote the brand’s presence in stores and online.

Services:
Package Design
Logo Development
Claim Creation
Line Adaptation
Digital Marketing Collateral

PROJECT:
Orajel’s cold sore line refreshes its look

OVERVIEW:
Orajel, widely known as the #1 Oral Pain Reliever Brand, sought out Mota9 to give their Cold Sore products a fresh, new look. Using a bright red and silver color scheme and communication architecture, the product showcases its fast, reliable, pain relief. To compete with dominating brands in the category the new designs are eye-catching and own a new color in the category that feels impactful and powerful where the most important time of a consumers’ purchase decision is made— at shelf. In addition to the package design, Mota9 created a variety of print and digital marketing assets to support the launch of the new look and to promote the brand’s presence in stores and online.

Services:
Package Design
Logo Development
Claim Creation
Line Adaptation
Digital Marketing Collateral