Take it to the Edge

Trojan Edge

Condoms

PROJECT:
Trojan brings a thrilling experience for Millennial consumers to market.

OVERVIEW:
Trojan came to Mota9 to explore a range of new condom concepts to test with Millennial consumers who were looking for something new and different from traditional condoms. The winning concept brought new sensations to the experience with a special lubricant that was unparalleled in the marketplace. Dubbed Trojan Edge, the package design needed to convey excitement, pleasure and thrill while staying true to Trojans’s brand equity. Mota9 partnered with the Trojan team every step of the way, giving the new sub-brand life from concept through to it’s launch into the digital and virtual shelf.

Services:
Sub-brand development
Package design
Illustration

PROJECT:
Trojan brings a thrilling experience for Millennial consumers to market.

OVERVIEW:
Trojan came to Mota9 to explore a range of new condom concepts to test with Millennial consumers who were looking for something new and different from traditional condoms. The winning concept brought new sensations to the experience with a special lubricant that was unparalleled in the marketplace. Dubbed Trojan Edge, the package design needed to convey excitement, pleasure and thrill while staying true to Trojans’s brand equity. Mota9 partnered with the Trojan team every step of the way, giving the new sub-brand life from concept through to it’s launch into the digital and virtual shelf.

Services:
Sub-brand development
Package design
Illustration