The Better Brush

Arm & Hammer

Spinbrush

PROJECT:
Taking Arm & Hammer Spinbrush to the next level

OVERVIEW:
Looking to bring a fresh and unified look to their toothbrush line, Arm & Hammer Spinbrush partnered up with Mota9 to redesign their packaging and strengthen their impact on shelf. Identifying the opportunity to elevate the brand into a more premium space while offering the same savings consumers know and love, the team got to work to fill this competitive gap. Through the strategic and creative process, new product communication, sub-brand names, graphics and product differentiation were developed. The final line design successfully launched in stores and online, bringing a “clean” fight to its competitors.

Services:
Package Design
Claim Copywriting
Sub-brand Development
Line Adaptation

PROJECT:
Taking Arm & Hammer Spinbrush to the next level

OVERVIEW:
Looking to bring a fresh and unified look to their toothbrush line, Arm & Hammer Spinbrush partnered up with Mota9 to redesign their packaging and strengthen their impact on shelf. Identifying the opportunity to elevate the brand into a more premium space while offering the same savings consumers know and love, the team got to work to fill this competitive gap. Through the strategic and creative process, new product communication, sub-brand names, graphics and product differentiation were developed. The final line design successfully launched in stores and online, bringing a “clean” fight to its competitors.

Services:
Package Design
Claim Copywriting
Sub-brand Development
Line Adaptation