Trojan Hits the Spot

Trojan G

Condoms

PROJECT:
Trojan’s new line of condoms target pleasure. Develop ownable, benefit-driven packaging graphics that communicate the targeted pleasure of Trojan’s new line of condoms.

OVERVIEW:
The Trojan innovation team was looking to test a range of concepts geared towards millennial men aged. The team partnered with Mota9 to conduct a brainstorming session to assist in the ideation and development of four distinct positionings. Aligned on the direction, Mota9 got to work developing compelling package renderings to support the positionings for consumer testing. Based on consumer feedback, Mota9 took the winning concept and conducted a design exploratory to fine-tune, stylize and develop ownable graphics for what became the new sub-brand, Trojan G Spot. The “shelfie ready” packaging communicated the targeted pleasure and patented shape, a unique benefit that differentiates Trojan G Spot from its competitors in the market and on shelf.

Services:
Sub-brand concept development
Product naming
Package Design
Logo Development
Copywriting

PROJECT:
Trojan’s new line of condoms target pleasure. Develop ownable, benefit-driven packaging graphics that communicate the targeted pleasure of Trojan’s new line of condoms.

OVERVIEW:
The Trojan innovation team was looking to test a range of concepts geared towards millennial men aged. The team partnered with Mota9 to conduct a brainstorming session to assist in the ideation and development of four distinct positionings. Aligned on the direction, Mota9 got to work developing compelling package renderings to support the positionings for consumer testing. Based on consumer feedback, Mota9 took the winning concept and conducted a design exploratory to fine-tune, stylize and develop ownable graphics for what became the new sub-brand, Trojan G Spot. The “shelfie ready” packaging communicated the targeted pleasure and patented shape, a unique benefit that differentiates Trojan G Spot from its competitors in the market and on shelf.

Services:
Sub-brand concept development
Product naming
Package Design
Logo Development
Copywriting